Anne Lappe of Food MythBusters has launched a second animated movie that takes on the myth of personal choice and exposes the harmful impact of marketing to kids. “We believe that marketing targeting children and teenagers is a public health crisis,” says Anne Lappe. Below2C is pleased to feature this disturbing video about the pervasive influence of food marketers on the young minds of children and teenagers.
Junk Food Marketing
From the Video:
- Food companies tell us they’re just doing their job, serving up what kids really want.
- But are those foods really what kids want or are they what corporations are pushing on kids?
- Food corporations spend nearly $2 billion per year on ads, promotions and sponsorships, specifically targeting children and teens on what’s cool to eat.
- One of three kids eats fast foods every day.
- Nearly half of calories that teens and kids eat are from fast foods.
- Only 16 percent are getting enough fruits and vegetables.
- Diet-related diseases are spiraling out of control – by the time students complete middle school, one out of three shows signs of diabetes.
- A typical kid sees nearly 5,000 TV ads for foods and drinks every year.
- Food experts have figured out the psychology of how kids think about food.
This video is pure genius. It will alarm you….
Published on September 26, 2013
Standard YouTube license
Big Food spends close to $2 billion every year telling kids and teens what’s cool to eat through advertising, promotions, and sponsorships. Meanwhile, across the country, fast-food chains are crowding out grocery stores and supermarkets, narrowing the healthy food choices available. Scary? It sure is, but together, we can work to curb this predatory marketing and stand up for real food. We believe that marketing targeting to children and teenagers is a public health crisis. (Source: video description)