Share to raise climate awareness

You don’t need to be a scientist or climatologist to know something is not right. You just need to look out your window or look up. And yet, millions still won’t see the warning signs. Why is climate denial still happening when the evidence of climate breakdown is all around us?

(This article was previously published in the Climate Reality blog.)

Why Climate Denial Is Still Happening

Carbon pollution from burning fossil fuels like coal, oil, and natural gas is warming our planet and driving climate change. It’s throwing natural systems out of balance – to often devastating effect.

These are fairly basic facts. The reality of the human-caused climate crisis is settled science.

But you don’t even need to be a climatologist to know that something is up. From increasingly extreme weather events to record-breaking heat, the evidence of how our climate is changing is right in front of us – all you have to do is look out the window.

Yet, some people still won’t see these signs for what they are.

There are numerous reasons why this is the case. Because climate denial in many cases doesn’t start with what people do or do not believe about the science, per se – but what they believe about themselves and who they are.

We know it can be difficult to hear climate denial and not simply roll your eyes and disregard the individual entirely as too far gone, perhaps even “brainwashed,” so to speak, by years of living in an information or filter bubble, “an environment and especially an online environment in which people are exposed only to opinions and information that conform to their existing beliefs,” according to Miriam Webster.

But that’s exactly the wrong thing to do. Because when it’s coming from someone close to you, your relationship means you can play a key role in opening their mind.

It can be tough to get someone to move past the talking points they’ve heard time and time again. And it doesn’t help that well-funded opposition is poisoning the well with misinformation and outright lies. But the climate crisis is too urgent a problem to let even one person off the hook.

If we are going to win this thing, we’re going to do it together.

Besides, no one is ever too far gone.

Why We Deny

Denial is based on one very specific desire – for something to not be true.

“If you’re in denial, you’re trying to protect yourself by refusing to accept the truth about something that’s happening in your life,” the Mayo Clinic writes. “Denial is a coping mechanism that gives you time to adjust to distressing situations — but staying in denial can interfere with treatment or your ability to tackle challenges.”


In the short-term, denial can be a good thing, offering us a period of time to adjust to a difficult or stressful circumstance or learn new information. But when denial progresses, like a tumor, it can become malignant, inspiring people to seek out misleading information that refutes broadly held consensus and supports what they already believe they know.

Selective Hearing – Hearing What You Want

With denialism pervasive in any number of spaces, it’s valuable to know that, in general, a person’s political, religious, or ethnic identity has been found to impact their willingness to accept an expert’s take on a given issue.

So what happens when scientific consensus conflicts with someone’s established ideological worldview? They don’t want to believe it – and often seek out information to disprove it. And the Internet being the Internet, they often find exactly what they are looking for.

Social scientists have even given the process of deciding what evidence to accept based on the conclusion one prefers a name: “motivated reasoning.”

When people come to a conclusion based not just by examining facts but also driven by an unconscious bias, their view of what’s “true” may be skewed – but it doesn’t make it any less true to them.

The Myth of Disagreement

Remember, more than 99% of publishing, peer-reviewed climate scientists agree that our climate is changing, and they know those changes are the result of our burning of fossil fuels for energy.

With that in mind, it’s hard to not believe that those in denial really do know the truth at some level. But what if that fact about overwhelming scientific consensus never reached your ears?

There is no longer a worthy debate to be had about whether we have a problem. There is a worthy debate to be had about how we go about solving that problem. — Michael Mann

“My fear is that we now live in this hyper-partisan media atmosphere, where people are increasingly sort of syphoned off in silos and they get their information from media outlets that simply reinforce their preconceptions and biases,” Dr. Michael Mann, distinguished professor of atmospheric science at Penn State University and the inspiration for Leonardo DiCaprio’s character in “Don’t Look Up,” the polarizing-if-enormously popular (Ed. note: We loved it.) film about, well, climate denial, told Climate Reality in 2017.

“We have to get past this fake debate about whether the problem exists because that is an unworthy debate, and anyone who adheres to the notion that climate change is a hoax or that it isn’t caused by us or even that it’s not creating problems already is on the wrong side of science and the wrong side of history,” he continued.

But they didn’t get there on their own. A sprawling network of talking heads, “think tanks,” and front groups telling everyone who will listen that they have nothing to worry about helped them along.

It’s not easy to shape public opinion when the facts are against you. So, the fossil fuel industry simply began attacking the facts, creating an alternate universe where decades of rising CO2 and rising temperatures had nothing to do with each other and scientists who claimed otherwise were alarmists or had ulterior motives – and were not to be trusted.

As the Washington Post explains, “in the 1990s, oil companies, fossil fuel industry trade groups and their respective PR firms began positioning contrarian scientists such as Willie Soon, William Happer and David Legates as experts whose opinions on climate change should be considered equal and opposite to that of climate scientists.”

Thus, in denial, people find a world where nothing can be taken for granted as true. If “they” – the grand “they” – can’t be trusted and you are being constantly lied to, or at the very least people really aren’t 100% sure about the problem, perhaps there is nothing to acknowledge at all.

“This picture is a bit grim, because it suggests that facts alone have limited power to resolve politicized issues like climate change or immigration policy,” the Conversation writes. “But properly understanding the phenomenon of denial is surely a crucial first step to addressing it.”


What You Can Do

Climate change is already happening. How much the climate warms in the future is up to us. All of us.

Together, we can build pressure on federal officials to take bold climate action, join forces with fellow environmental advocates to work in coalition and win, and make sure all of our voices are heard in demanding a cleaner, greener future.

It Starts with a Conversation

When you talk, your friends and family listen – even (sometimes especially) when they disagree with you. That’s why talking about the facts of the climate crisis is one of the best ways to take climate action.

Whether it’s at the grocery store, after church, or over lemonade at a family picnic, talking about the reality of the climate crisis is your chance to change minds and ensure the people you care about hear the truth.

Give Them The Facts

Climate change can be an incredibly complex, multi-faceted topic. But the basic truths of the crisis – that the science overwhelmingly demonstrates that modern global warming is a man-made phenomenon, for example — are readily accessible to everyone.

So while an advanced science degree isn’t required to share the fundamentals of how climate change works, a commitment to objective facts is.

We mean, the reason we are here is because discussions of climate, even among otherwise rational people, can sometimes become clouded with misinformation, making it more important than ever to first consult evidence-based science.

Climate Reality has created a number of free, easy-to-read informational pieces about the science of climate change and its impacts. Use them to reacquaint yourself with the facts and to brainstorm points of entry for your discussions. The more you know, the better:

Extreme Weather and the Climate Crisis: What You Need to Know
Beginning the Climate Conversation: A Family’s Guide
Climate 101: Weather vs. Climate (fact sheet)
The Climate Crisis and Your Health: What You Need to Know

Hope is Key

Denial usually comes from a place of sadness. People turn to it as a last resort. And it can seemingly change the very reality they inhabit.

Plus, it’s easy to despair when it comes to the climate crisis. Trust us – we know. It’s only natural that people would bend over backwards to look the other way.

But accepting the truth of the climate crisis doesn’t mean embracing a future that’s some sort of desert-like dystopia. Because what actually lies head is the opportunity to build a more just and equitable way of life for all of us.

But it won’t happen on its own.

The transition to a just, inclusive, and climate-sustainable economy will create millions of well-paying and safe jobs while improving public health outcomes for all – starting with those most immediately in need of them. It will slow a crisis that is already changing the planet as we know it.

It will give us every reason to celebrate a better tomorrow.

A tomorrow where there will be no reason to hide from the crisis behind denial – because success in the future will depend on how well we stand up to it today.

[I’m one of thousands of Climate Reality trained activists around the world — from the Chicago2013 cohort. Ed. note]

Join us and tell the full truth about what’s happening to the planet — so we can stop the fake debates and start working on real solutions.

At Climate Reality, we work hard to create high-quality educational content like blogs, e-books, videos, and more to empower people all over the world to fight for climate solutions and stand together to drive the change we need. We are a nonprofit organization that believes there is hope in unity, and that together, we can build a safe, sustainable future.

But we can’t do it without your help.

If you enjoyed what you’ve just read and would like to see more, please consider making a generous gift to support our ongoing work to fight climate denial and support solutions.

Support our Work

Shameful: Canada Is a World Leader for Fossil Fuel Finance
We Have Left It Too Late

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.Creative Commons License

Share to raise climate awareness


  1. Rolly & Ken, thank you for years of dedicated effort, an appreciation I must also extend to many thousands of other individuals & organizations who have stood for science and tried to influence decision makers to do the same. Personally, I am unpublished, have no relevant academic credentials, but am well read in climatology, natural history, environmental politics and the feasibility of green tech & other would-be climate solutions. I had a hand in organizing Earth Day 1970 and have been an enviro/climate activist ever since. I am not one to give up easily.

    That said, I have to respond to this article by saying – with a heavy heart – that I no longer believe there is a path to a net zero, sustainable, decarbonized world where we can “celebrate a better tomorrow.” The evidence to the contrary is overwhelming and must be accounted for in anyone’s analysis.

    I do think it’s still important to focus on opposing denialism. Not because the end of denial would get us closer to climate & environmental salvation, but because as many people as possible need to be realistically prepared for a chaotic future. It’s about adapting now.

    Is there any doubt about these facts:

    There are no developed countries seriously attempting emissions reductions. Politicians do not & will not support any policies that reduce economic growth, consumerism, or endanger the cash flow to them from polluting industries. No amount of scientist’s petitions to government or COP resolutions have prevailed.

    Emissions are on the rise and projected to increase. Coal, oil & gas mining go on unabated. On current emission trends, and considering the C02 & methane already in the atmosphere, we are baked in to a 2.7 C to 3C+ heating by 2100 or sooner. Nor is there evidence that “clean/green” solar & wind solves for this inevitability.

    Global ice is melting and not coming back, with devastating impact on climate, ocean currents and ecosystems.

    Solar & wind account for about 22% of electricity generation in the US. So, a long way to go to actually dominate the electricity sector. But electricity is only 20% of total energy use. The other 80% for heating, transportation & industrial manufacture requires fossil fuels. Renewables do not solve for total energy use or the predicted continuing increase in demand for fossil fuels.

    Solar, wind & battery technologies are not low carbon or even renewable. They depend on environment-destroying mining & fabrication industries resulting in tech that are not easily or effectively repurposed or recycled. When the useful life of wind turbines or solar panels is reached (about 20 to 40 years) they must be replaced, requiring more mining & processing & distribution of materials with unacceptable carbon footprints.

    Fifty years into this fight, it is crushing for me to conclude that the window has closed, but I see no evidence of political will or technologies that can stop the extermination of Nature or prevent runaway heating. My focus now is on pressuring the 5 main US TV networks to cover our multiple crises as an emergency. They have abdicated this responsibility to the public but could still be a major influence against denialism, disinformation & obstructionism. I wish I could join you now as I have in the past in optimism for the future but I have no more faith that growth can be reigned in. I think we all have to turn attention now to the prospects for adaptation.

    • Hello Brian and welcome to Below2C.

      I share your deep concerns with the lack of progress on capping emissions and and adequate climate policy to tackle global warming.

      This quote from your text says it all – “Fifty years into this fight, it is crushing for me to conclude that the window has closed, but I see no evidence of political will or technologies that can stop the extermination of Nature or prevent runaway heating.”

      Thank you for the excellent feedback.

    • Brian – I did not delete your comment. But my apologies for being late to respond to it.

      Thank you for your insights below.

      • My mistake re deleting my comment! And thanks for your compliment. So many fronts to do battle on. I really do appreciate what you are doing here and your openness to sincere discussion even when opinions differ. Thanks Rolly.


Please enter your comment!
Please enter your name here